MEDIA RELEASE: JUSTICE PROFESSIONAL LAUNCHED THEIR AUSTRALIAN MADE EXTREME HOLD HAIRSPRAY AT THE GROUNDS OF ALEXANDRIA
Early morning on April 12th at the Grounds of Alexandria JUSTICE Professional launched their Australian made Extreme Hold Hairspray over a beautiful breakfast. Mamamia’s Clare and Jessie Stephens were the lovely hosts to an audience of over 60 guests including media, make-up artists and stylists, and beauty influencers.
The breakfast started with the hosts Clare and Jessie Stephens introducing the product and discussing the benefits of the new hairspray, including that it is: vegan friendly, provides maximum hold and is delivered in eco friendly packaging. They also expressed how JUSTICE Professional has all the products you need to support healthy hair made from high quality ingredients with no harsh chemicals or nasties.
This followed with a catwalk presentation, where Justice Stylists Claire Lavelle and Brooke used Extreme Hold Hairspray to create three launch campaign looks for the gorgeous models, with styles drawing inspiration from Hollywood waves, a wearable mohawk and an Avant Garde updo.
Justice CEO Amber Manning expressed her excitement for the new product launch.
“Extreme Hold Hairspray is the newest member of the range, and our team of Stylists applied the same high standards of quality control and testing we’ve always used to help our clients do their hair Justice,” said Amber. “While we’ve been expanding and refining the line since 1990, we’ve always stayed true to our roots. Justice provides Australian products designed by hairdressers for you to create salon quality hair at home.”
This followed on with JUSTICE Stylist Josh Barnett educating the guests on the use and formula of Extreme Hold Hairspray.
“Extreme Hold works for all hair types, with a formula that is rich in peptides, amino acids and vitamin B, and includes a Berries & Cream fragrance.
This Hairspray unlocks all day hold without harmful chemicals like parabens and sulphates, plus hairdresser favourite Pro Vitamin B5 and Soy Protein to enhance elasticity and strengthen the hair,” said Josh. “What’s unique about Extreme Hold is our quick drying mist spray maintains shine and vitality in your hair without the stickiness, and you can easily brush it out.
Just spray directly on dry hair and rotate around your head for best results, and don’t forget to shake well before use. This is necessary with all hairspray to mix the product and the propellant.
The vegan Extreme Hold Hairspray uses vegetable derived ingredients as an alternative to animal derived Keratin.”
Josh Barnett’s educational session provided positive results as Miss World Australia Sarah Marschke stated - “For years I have been doing all the wrong things and today I actually learnt, I have been doing all the wrong things, so I am excited to give it a go and to just start using it from here on out”.
Also, Makeup artist Nardin Butler exclaimed “I just want to use it on my hair now!”
Kassandra Kashian, JUSTICE Social Media and Content Manager concluded the event by thanking everyone for attending and drawing a raffle prize, which was a signed copy of Jessie Stephens award-winning book Heartsick.
The guests then received a personalised goodie bag from the JUSTICE team, provided with JUSTICE Professional Hair products. The JUSTICE Team picked out products for each individual person, providing a customised hair experience to ensure they leave with the correct product for each hair type.
Providing Customized goodie bag allows Influencer Elizabeth Clenci to finally find the right product for pageant perfect hair.
“For me, especially competing in pageants, it was always a struggle to get my hair to stay. So I am very excited to try the product and have it really hold.”
And Influencer Jolie Nguyen was excited to finally try our JUSTICE Professional Range “I’ve heard great things about all of the products from JUSTICE Professional. I am really excited to try them!”
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